Dekonstructing the Kardashians: A New Media Manifesto by M.J. Corey | Book Review

I am a marketer IRL and have long been facinated by the Kardashian machine. So, when I had a chance to pick up and ARC of this book I was pretty excited to read it. After reading it I toggles between 3 and 4 stars for a handful of reason.

Things I liked:
– the subject matter is fascinating and the viewpoint feels objective
– The writing is smart and well-researched
– I enjoyed all the tie-ins to classic American culture icons as well as the parallels

Things That made it 3 stars for me:
– I was expecting more “manifesto” and marketing perspective
– It is definitely more of a sociology book. Which may be great for some but was mid for me.
– I really wanted more of her insights and more bitable pieces along with the well-researched information

So for me it was a good read but not a great one. If you love sociology and are interested in the Kardashians, you might really enjoy this book.